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To Abandon or Not to Abandon a Mobile Shopping Cart: The Role of Ambivalence.

Authors :
Guei-Hua Huang
Korfiatis, Nikolaos
Source :
AMA Winter Academic Conference Proceedings; 2017, Vol. 28, pD-24-D-25, 2p
Publication Year :
2017

Abstract

This study explains the behavioral outcome of mobile shopping cart abandonment by developing a conceptual model in which three perceptual conflicts lead to ambivalent feelings among users, and then in turn result in mobile shopping cart abandonment. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
SHOPPING carts
ELECTRONIC commerce
AMBIVALENCE
INTERNET users
ONLINE shopping

Details

Language :
English
ISSN :
10540806
Volume :
28
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
127992678

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