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What Pepsi Can Learn From Its 'Lady Doritos' Debacle.
- Source :
- Forbes.com; 2/6/2018, p1-1, 1p
- Publication Year :
- 2018
-
Abstract
- The article offers the author's view on the issue faced by beverage firm PepsiCo Inc. over the advertisement of its Doritos tortilla chips. She mentions the statement of its chief executive officer (CEO) Indra K. Nooyi on creating a female-oriented version of the snack which led to criticisms. She also notes that controversy became a trending subject on social networking site Twitter.
- Subjects :
- TORTILLA chips
SNACK food advertising
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Forbes.com
- Publication Type :
- Periodical
- Accession number :
- 127848415