Breathe In, Breathe Out...

The article discusses the growing demand for air purifiers and its market exposure in India in order to cope up with the increasing air pollution in the country. It talks about the initiative of the air purifier manufacturers like Eureka Forbes, LG Honeywell importing purifiers from China. It also discusses China's initiative to fight air pollution by building an experimental tower which is the world's biggest. It discusses the marketing strategy and the competitions faced by the companies.