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Original or counterfeit luxury fashion brands? The effect of social media on purchase intention.

Original or counterfeit luxury fashion brands? The effect of social media on purchase intention.

Authors :
Morra, Maria Cristina
Gelosa, Valeria
Ceruti, Francesca
Mazzucchelli, Alice
Source :
Journal of Global Fashion Marketing; Jan2018, Vol. 9 Issue 1, p24-39, 16p
Publication Year :
2018

Details

Language :
English
ISSN :
20932685
Volume :
9
Issue :
1
Database :
Complementary Index
Journal :
Journal of Global Fashion Marketing
Publication Type :
Academic Journal
Accession number :
127557774
Full Text :
https://doi.org/10.1080/20932685.2017.1399079