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Nerven - Zeichen - Wege: Erkenntnisse der Neurosemiotik für erfolgreiche Außenwerbung.

Authors :
Bresinsky, Philip
Schießl, Michael
von den Brincken, Christian
Source :
Transfer Werbeforschung & Praxis; dez2017, Vol. 63 Issue 4, p39-44, 6p
Publication Year :
2017

Abstract

<i>Copyright of Transfer Werbeforschung & Praxis is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
German
ISSN :
1436798X
Volume :
63
Issue :
4
Database :
Complementary Index
Journal :
Transfer Werbeforschung & Praxis
Publication Type :
Periodical
Accession number :
127358914