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- Source :
- Music Week; 4/3/2004, Issue 13, p15-15, 1/3p
- Publication Year :
- 2004
-
Abstract
- The article presents an interview with Chris Gorog, chief of Roxio Inc.'s Napster UK services, which offers legitimate music download services in Great Britain. Gorog is confident that Napster will generate the same kind of response for legal download of music in Great Britain as it has done in the U.S. Napster holds a good reputation and recognition worldwide and this will add to its benefits. Napster will adopt a localized marketing strategy when it launches in Great Britain. Gorog expresses his strong views against people engaged in illegal download and piracy of music.
- Subjects :
- DOWNLOADING
MARKETING strategy
PIRACY (Copyright)
MUSIC industry
Subjects
Details
- Language :
- English
- ISSN :
- 02651548
- Issue :
- 13
- Database :
- Complementary Index
- Journal :
- Music Week
- Publication Type :
- Periodical
- Accession number :
- 12725862