FREQUENCY OF MEAT CONSUMPTION AND MEAT PRODUCTS OF SHEEP IN HISTORICAL BANAT (CASE STUDY).

Studying the behavior of the consumer of sheep meat and meat products in the historical Banat, which stretches on the territory of two countries (Romania and Serbia), we can understand the motivations and the finality materialized in the purchases made by them, having major implications for the improvement of the offer from the market of meat products and increase of the marketing result in case of sheep raising and exploitation farms, but also within the processing units. It is noted, regarding the consumption of sheep meat, that men from the Romanian Banat do not like this type of meat, especially those from the 31-40 years age group, compared to the male sex from Serbia, which in the same age segment consumes this type of meat several times a week. Regarding to sheep meat products, women from the 21-30 years age group prefer these sausages regardless of where they live. [ABSTRACT FROM AUTHOR]