Developing New Products and Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives.

MLA

Bowen, Nancy Comfort. “Developing New Products and Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives.” Harvard Business Review, vol. 59, no. 6, Nov. 1981, pp. 52–54. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=12710453&authtype=sso&custid=ns315887.

APA

Bowen, N. C. (1981). Developing New Products and Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives. Harvard Business Review, 59(6), 52–54.

Chicago

Bowen, Nancy Comfort. 1981. “Developing New Products and Repositioning Mature Brands: A Risk-Reduction System That Produces Investment Alternatives.” Harvard Business Review 59 (6): 52–54. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=12710453&authtype=sso&custid=ns315887.