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The Sweet Taste of House Brands.

Authors :
Katz, Helena
Source :
Marketing Magazine; 11/02/98, Vol. 103 Issue 41, p13, 2p
Publication Year :
1998

Abstract

Reports on food retailers in Quebec. How private labels are coming of age in Quebec's grocery business; Details on the sales of house brands; Comments from Mario Latendresse, vice president of corporate brands and imports at Provigo in Montreal.

Subjects

Subjects :
FOOD industry
HOUSE brands

Details

Language :
English
ISSN :
11964650
Volume :
103
Issue :
41
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
1264509

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Authors Abstract Subjects Details