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MILLER GUY LIFE.

Authors :
Riordan, Teresa
Source :
New Republic; 3/27/89, Vol. 200 Issue 13, p16-17, 2p
Publication Year :
1989

Abstract

Focuses on the advertisement of Miller Brewing Co. in campus newspapers at large state universities in the U.S. to attract young beer drinkers. Intentions of the public relation manager at Miller for the advertising insert to be humorous; Commitment of the company to encourage responsible drinking; Objection to the publication of the advertisement.

Subjects

Subjects :
BEER advertising
YOUTH
STATE universities & colleges
NEWSPAPER advertising
PUBLIC relations personnel
ALCOHOL drinking

Details

Language :
English
ISSN :
00286583
Volume :
200
Issue :
13
Database :
Complementary Index
Journal :
New Republic
Publication Type :
Periodical
Accession number :
12645075

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Authors Abstract Subjects Details