Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing.

MLA

Buttle, Francis, and Lars Groeger. “Who Says What to Whom in What Channel? A Rules Theoretic Perspective on Word-of-Mouth Marketing.” Journal of Marketing Management, vol. 33, no. 13/14, Oct. 2017, pp. 1035–59. EBSCOhost, https://doi.org/10.1080/0267257X.2017.1325390.

APA

Buttle, F., & Groeger, L. (2017). Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing. Journal of Marketing Management, 33(13/14), 1035–1059. https://doi.org/10.1080/0267257X.2017.1325390

Chicago

Buttle, Francis, and Lars Groeger. 2017. “Who Says What to Whom in What Channel? A Rules Theoretic Perspective on Word-of-Mouth Marketing.” Journal of Marketing Management 33 (13/14): 1035–59. doi:10.1080/0267257X.2017.1325390.