CORPORATE ENTREPRENEURSHIP IN SOUTH AFRICA: THE ROLE OF ORGANIZATIONAL FACTORS AND ENTREPRENEURIAL ALERTNESS IN ADVANCING INNOVATIVENESS.

The scope of corporate entrepreneurship (CE) is broadening as firms embrace CE to survive and succeed in dynamic, uncertain markets. Although scholars have focused on the organizational factors necessary to foster CE, it is important to understand not just what the organizational context must look like, but also to understand how entrepreneurial alertness may facilitate CE activity. Contrary to most studies on CE, this study takes place in a non-Western context, where a survey is used to collect data from 784 respondents at South African firms. Results reveal it is the organizational antecedents of reward and reinforcement, time and resource availability, and flexible organizational boundaries that positively influence CE innovativeness. Additionally, when entrepreneurial alertness is added into the equation, the amount of variance explained in CE innovativeness is increased substantially. These findings highlight the relevance of focusing on firm-based entrepreneurial behavior as opposed to only independent startups in an Africa context. [ABSTRACT FROM AUTHOR]