Cite
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions.
MLA
Kappe, Eelco, et al. “Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions.” Journal of Marketing Research (JMR), vol. 54, no. 5, Oct. 2017, pp. 720–36. EBSCOhost, https://doi.org/10.1509/jmr.15.0498.
APA
Kappe, E., Venkataraman, S., & Stremersch, S. (2017). Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions. Journal of Marketing Research (JMR), 54(5), 720–736. https://doi.org/10.1509/jmr.15.0498
Chicago
Kappe, Eelco, Sriram Venkataraman, and Stefan Stremersch. 2017. “Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions.” Journal of Marketing Research (JMR) 54 (5): 720–36. doi:10.1509/jmr.15.0498.