On the UPGRADE: The right packaging - with on-trend materials, functional features and compelling design elements - can help retailers attract attention to premium private brand non-food products.

Subjects

Subjects :

PRODUCT management
COMMERCIAL product marketing
HOUSE brands
GROCERY industry
PRODUCT design
PACKAGING

Details

Language :

English

ISSN :

26430134

Volume :

39

Issue :

9

Database :

Complementary Index

Journal :

Store Brands

Publication Type :

Periodical

Accession number :

125353746