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CAPTURING MOMENTARY RETAIL MAGIC.
- Source :
- Marketing News; Oct2017, Vol. 51 Issue 9, p70-77, 8p, 11 Color Photographs
- Publication Year :
- 2017
-
Abstract
- The article explores the reasons why many brands engage in pop-up shops. Topics include the value of the pop-up shop industry in 2016 according to figures from the retail marketing database PopUp Republic, the launch of pop-up shops by community-focused food website Food52, the focus of the shops on the theme of refreshing rooms for the spring, and the decision of farm cooperative Organic Valley to open a pop-up shop to promote its half-and-half product.
- Subjects :
- TEMPORARY stores
RETAIL store management
PRODUCT management
MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 51
- Issue :
- 9
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 125280576