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Part O: Services Marketing and Sports Marketing: Four Things You Need to Know About Service Innovation and Word-of-Mouth: Service Failures Reported Through EWOM: The Consequences of Service Providers' Responses.

Authors :
Hongfei Liu
Jayawardhena, Chanaka
Source :
AMA Summer Academic Conference Proceedings; 2017, Vol. 28, pO-29-O-30, 2p
Publication Year :
2017

Details

Language :
English
Volume :
28
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
125149080