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Part O: Services Marketing and Sports Marketing: Four Things You Need to Know About Service Innovation and Word-of-Mouth: Service Failures Reported Through EWOM: The Consequences of Service Providers' Responses.
- Source :
- AMA Summer Academic Conference Proceedings; 2017, Vol. 28, pO-29-O-30, 2p
- Publication Year :
- 2017
- Subjects :
- SERVICE industries
PROCEDURAL justice
Subjects
Details
- Language :
- English
- Volume :
- 28
- Database :
- Complementary Index
- Journal :
- AMA Summer Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 125149080