Summer Finally Gets Its 'It' Movie.

The article focuses on promotion of box office revenue for the U.S. motion picture industries. Topics discussed include consideration of horror film "It" involvement in proliferation of the box office collection that is adapted from Stephen King's book; illustration of different approaches related to direction of the film by director Andy Muschietti along with casting of child actor Finn Wolfhard; and views of King over the miniseries "It" adapted from his book in 1990.