AEG Live's 'new biz model' at work for Col singer Rosa.

AEG Live has entered into a unique deal to be exclusive promoter for Columbia recording artist Robi Draco Rosa in the U.S. and Latin America. Under the multiyear, multialbum agreement, AEG Live will provide live performance support, including booking, production and promotional services for Rosa over the course of two album releases, beginning with "Mad Love" on March 30, 2004. Additionally, AEG Live will participate in all revenue streams relating to Rosa's live performances, including CD and DVD recordings, television specials, merchandise and sponsorship. AEG Live also has the right to explore other ancillary rights on Rosa' behalf. AEG Live president and CEO Randy Philips said the Rosa deal is "the first of many" AEG is pursuing under this " new business model."