Road to Emmys Paved with Good Intentions -- and Top Marketing Strategy: In a vastly competitive field, shows' creative choices may lead to Emmy gold and more viewers.

The article reports on the television series and shows in the U.S. which are competing to get an Emmy nomination. Discussed are the several television shows that are making different marketing strategies for the competition including The Handmaid's Tale, Better Things and The Americans. Also discussed is the Emmy Awards which guides the viewers to what to watch and serve as a return on investment for brands to be part of the Emmy nominations and wins.