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5 Reasons Brands Need a Higher Purpose.
- Source :
- Marketing News; Jul2017, Vol. 51 Issue 6, p22-23, 2p, 1 Color Photograph
- Publication Year :
- 2017
-
Abstract
- The author enumerates the reasons why brands should have a social or environmental purpose as well as a mission of creating and marketing a functional offering and increasing sales and profits. Topics discussed include retailer Walmart's offering-driven purpose, the higher purpose need of employees and customers' need to have a relationship with brands that share the values reflected in an organizational higher purpose.
- Subjects :
- PRODUCT management
MARKETING management
MARKETING
CUSTOMER relations
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 51
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 124344710