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PUTTING TECHNOLOGY ON THE ROAD.

Authors :
Grossman, David S.
Source :
Research Technology Management; Mar2004, Vol. 47 Issue 2, p41-46, 6p, 1 Diagram, 1 Graph
Publication Year :
2004

Abstract

Discusses the efforts of General Motors Corp. to implement technology roadmapping. Reason for the creation of technology roadmapping in the company; Expectations and desired outcomes from roadmapping; Format used by the company in technology roadmapping; Reactions of some groups in the company toward roadmapping.

Subjects

Subjects :
STRATEGIC planning
BUSINESS planning
TECHNOLOGY
INDUSTRIAL management
TECHNOLOGY assessment
TECHNOLOGICAL innovations
MANAGEMENT

Details

Language :
English
ISSN :
08956308
Volume :
47
Issue :
2
Database :
Complementary Index
Journal :
Research Technology Management
Publication Type :
Academic Journal
Accession number :
12415371
Full Text :
https://doi.org/10.1080/08956308.2004.11671618
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