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PUTTING TECHNOLOGY ON THE ROAD.
- Source :
- Research Technology Management; Mar2004, Vol. 47 Issue 2, p41-46, 6p, 1 Diagram, 1 Graph
- Publication Year :
- 2004
-
Abstract
- Discusses the efforts of General Motors Corp. to implement technology roadmapping. Reason for the creation of technology roadmapping in the company; Expectations and desired outcomes from roadmapping; Format used by the company in technology roadmapping; Reactions of some groups in the company toward roadmapping.
Details
- Language :
- English
- ISSN :
- 08956308
- Volume :
- 47
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Research Technology Management
- Publication Type :
- Academic Journal
- Accession number :
- 12415371
- Full Text :
- https://doi.org/10.1080/08956308.2004.11671618