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An introduction to personalization and mass customization.
- Source :
- Journal of Intelligent Information Systems; Aug2017, Vol. 49 Issue 1, p1-7, 7p
- Publication Year :
- 2017
-
Abstract
- Mass customization as a state-of-the-art production paradigm aims to produce individualized, highly variant products and services with nearly mass production costs. A major side-effect for companies providing complex products and services is that customers quite often get confused by the high variety and do not make a purchase. Personalization technologies can help to alleviate the challenges of mass customization. These technologies support customers in specifying products and services that fit their wishes and needs in a fashion where decision and interaction efforts with sales support systems are significantly reduced. We provide a short overview of related research and the articles that are part of this special issue on Personalization and Mass Customization. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09259902
- Volume :
- 49
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Intelligent Information Systems
- Publication Type :
- Academic Journal
- Accession number :
- 123992773
- Full Text :
- https://doi.org/10.1007/s10844-017-0465-4