EDITORS' COMMENTS: SENSE AND STRUCTURE--THE CORE BUILDING BLOCKS OF AN AMR ARTICLE.

The article offers advice for writing scholarly articles and submitting them to academic journals. Topics include the establishment of common ground with readers, the need to raise the readers' concern about a gap in the literature, and the recommendation of a course of action in relation to theory. The structure of several articles in the journal "Academy of Management Review" ("AMR") is analyzed. The particular demands of writing on management theory are noted.