The American Council on Public Relations.

A new instrumentality for cooperatively attacking and solving some of the more pressing social problems has recently been developed. It is the American Council on Public Relations, a non-profit corporation carrying on instruction and research in public relations, with headquarters in San Francisco and activities spreading throughout the nation. The Council came into being early in 1939, as the outgrowth of a study of the relations between colleges and universities and daily newspapers on the Pacific Coast. Intimate contact with the problems, not only of higher education and newspapers, but also of commercial, industrial, professional, governmental, labor and other institutions, which the investigation made possible, revealed the pressing need for some agency to draw together all these vital forces in a cooperative study of their mutual interests and responsibilities. The task of the American Council on Public Relations is one of education and scientific research, of finding facts and making them available for all who can use them constructively. Its purpose is to provide courses of instruction in public relations for representatives at all levels of the society. The effectiveness of the Council was measured to some degree in the summer of 1939 by a series of three two-week courses on public relations held at Stanford University.