When Tactile Wins Over Technical: Millennial consumers are flocking back to paper--a desired novelty in today's digital world.

The article informs that stationery products are making a comeback with the younger generation. According to Patrice Sadd, director of communications at American Greetings, millennial consumers represent the largest share of greeting card sales. It is noted that millennials value cards as being more meaningful than electronic communications and they believe that cards cannot be replaced by social media.