THE MULTI-SENSORY LANDSCAPE AS AN INSPIRATION IN THE CREATION OF A TOURISM PRODUCT.

Stimulated by growing competition in the tourism market, the offer available needs to be continuously enhanced, and as a result those doing the development reach out for increasingly sophisticated measures. An important element in this context is the popular multi-sensory perception of landscape which guarantees that the tourism product created will be interesting and unique. This helps to provide more interesting experiences and achieve greater involvement, which undoubtedly allows greater satisfaction to be drawn from participation in tourism activities. The purpose of this article is to demonstrate that the multi-sensory approach to landscape may be applied in the creation process of the tourism product, and this proposition will be supported with examples corresponding to particular landscape stimuli. The author intends to show that contemporary tourism offers benefit from the phenomenon of the multi-sensory landscape more and more frequently. [ABSTRACT FROM AUTHOR]