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OUR BRAND IS FINE.

Authors :
Freed, Benjamin
Source :
Washingtonian Magazine; May2017, Vol. 52 Issue 8, p17-18, 2p
Publication Year :
2017

Abstract

The article focuses on several aspects of rebranding the Washington, D.C. for the "drain-the-swamp era" initiated by U.S. President Donald Trump for ending former U.S. Barack Obama's regulations. It mentions the city-branding efforts are focused on attracting travelers and new businesses; and views of gadfly investor Mark Ein, on planting of rebranding efforts in 2015 with DC's failed bid to host the 2024 Summer Games. It also mentions politician Marion Barry's drug-trial.

Details

Language :
English
ISSN :
00430897
Volume :
52
Issue :
8
Database :
Complementary Index
Journal :
Washingtonian Magazine
Publication Type :
Periodical
Accession number :
122829080