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Upping the Ante.
- Source :
- Pharmaceutical Executive; Feb2004, Vol. 24 Issue 2, p74-92, 10p
- Publication Year :
- 2004
-
Abstract
- Features the winning pharmaceutical advertisements at the Rx Club Awards in the U.S. Gold award won by Junction 11 Advertising for the campaign developed for ReQuip (ropinirole) from GlaxoSmithKline PLC; Approach of McCann Healthcare in launching a campaign in support of Solian (amisulpride) from Sanofi-Synthélabo SA; Incorporation of smiling faces in the advertisement created by McCann Healthcare for Adalat Oros (nifedipine) from Bayer AG.
- Subjects :
- DRUG advertising
AWARD presentations
ROPINIROLE
NIFEDIPINE
Subjects
Details
- Language :
- English
- ISSN :
- 02796570
- Volume :
- 24
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Pharmaceutical Executive
- Publication Type :
- Periodical
- Accession number :
- 12261021