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Editorial.
- Source :
- International Journal of Market Research; 2017, Vol. 59 Issue 2, p143-151, 9p
- Publication Year :
- 2017
-
Abstract
- An introduction to the periodical "International Journal of Market Research" is presented in which editor mentions several articles within the issue including application of technology in market research, depersonalization, and acquisition of data.
- Subjects :
- MARKETING research
ACQUISITION of data
Subjects
Details
- Language :
- English
- ISSN :
- 14707853
- Volume :
- 59
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- International Journal of Market Research
- Publication Type :
- Academic Journal
- Accession number :
- 122236539
- Full Text :
- https://doi.org/10.2501/IJMR-2017-011