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Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers' Attributional Search: A Structured Abstract.

Authors :
Held, Johanna
Stieler, Maximilian
Germelmann, Claas Christian
Source :
Creating Marketing Magic & Innovative Future Marketing Trends; 2017, p1157-1164, 8p
Publication Year :
2017

Details

Language :
English
ISBNs :
9783319455952
Database :
Complementary Index
Journal :
Creating Marketing Magic & Innovative Future Marketing Trends
Publication Type :
Book
Accession number :
122114571
Full Text :
https://doi.org/10.1007/978-3-319-45596-9_213