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Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract.
- Source :
- Creating Marketing Magic & Innovative Future Marketing Trends; 2017, p89-89, 1p
- Publication Year :
- 2017
Details
- Language :
- English
- ISBNs :
- 9783319455952
- Database :
- Complementary Index
- Journal :
- Creating Marketing Magic & Innovative Future Marketing Trends
- Publication Type :
- Book
- Accession number :
- 122114375
- Full Text :
- https://doi.org/10.1007/978-3-319-45596-9_17