GENERAL STRATEGIES IN PRODUCT ENGINEERING.

The diversity of industrial products has a huge growth, and correspondingly, very strong market fights have evolved between producer companies. Product engineering paradigm was imposed by the fight for technical and economical product performances generated by a strong competitive market environment. Two general strategies for design of chemical homogeneous products are presented: a concise strategy and an extended strategy. The two general strategies present similarities, but there are some meaningful differences. [ABSTRACT FROM AUTHOR]