The ad format-strategy effect on comparative advertising effectiveness.

MLA

Kalro, Arti D., et al. “The Ad Format-Strategy Effect on Comparative Advertising Effectiveness.” European Journal of Marketing, vol. 51, no. 1, Jan. 2017, pp. 99–122. EBSCOhost, https://doi.org/10.1108/EJM-11-2015-0764.

APA

Kalro, A. D., Sivakumaran, B., & Marathe, R. R. (2017). The ad format-strategy effect on comparative advertising effectiveness. European Journal of Marketing, 51(1), 99–122. https://doi.org/10.1108/EJM-11-2015-0764

Chicago

Kalro, Arti D., Bharadhwaj Sivakumaran, and Rahul R. Marathe. 2017. “The Ad Format-Strategy Effect on Comparative Advertising Effectiveness.” European Journal of Marketing 51 (1): 99–122. doi:10.1108/EJM-11-2015-0764.