Is saying ‘sorry’ enough? examining the effects of apology typologies by organizations on consumer responses.

MLA

Lwin, May O., et al. “Is Saying ‘Sorry’ Enough? Examining the Effects of Apology Typologies by Organizations on Consumer Responses.” Asian Journal of Communication, vol. 27, no. 1, Feb. 2017, pp. 49–64. EBSCOhost, https://doi.org/10.1080/01292986.2016.1247462.

APA

Lwin, M. O., Pang, A., Loh, J.-Q., Peh, M. H.-Y., Rodriguez, S. A., & Zelani, N. H. B. (2017). Is saying ‘sorry’ enough? examining the effects of apology typologies by organizations on consumer responses. Asian Journal of Communication, 27(1), 49–64. https://doi.org/10.1080/01292986.2016.1247462

Chicago

Lwin, May O., Augustine Pang, Jun-Qi Loh, Marilyn Hui-Ying Peh, Sarah Ann Rodriguez, and Nur Hanisah Binte Zelani. 2017. “Is Saying ‘Sorry’ Enough? Examining the Effects of Apology Typologies by Organizations on Consumer Responses.” Asian Journal of Communication 27 (1): 49–64. doi:10.1080/01292986.2016.1247462.