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NEWS AND NOTES.

Authors :
Klapper, Joseph T.
Source :
Public Opinion Quarterly; Summer63, Vol. 27 Issue 2, p330-332, 3p
Publication Year :
1963

Abstract

The article presents developments related to education in the U.S. It reports on the announcement by the School of Public Relations and Communications of Boston University in Massachusetts, towards the establishment of a Communication Research program leading to the degree of Master of Science in communication research. The program is open to students with a bachelor's degree from an accredited college, upon approval by the faculty of the new division. The curriculum will embrace both course instruction and participation in communication research at the school's Communications Research Center. In yet another development, the Bureau of Applied Social Research, Columbia University has announced the completion of a study entitled "Evaluating Programs and Personnel Overseas: A Review of Methods and Practices." While, the University of Illinois has announced the establishment within the Marketing Department of the College of Commerce and Business Administration of the W. Burton Lord Memorial Fund, which will provide fellowships and grants for graduate students in advertising and marketing. The fund has been provided by the Midwest Pharmaceutical Advertising Council.

Details

Language :
English
ISSN :
0033362X
Volume :
27
Issue :
2
Database :
Complementary Index
Journal :
Public Opinion Quarterly
Publication Type :
Academic Journal
Accession number :
11977360
Full Text :
https://doi.org/10.1086/267178