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POTENTIAL OF KERALA AYURVEDA TOURISM: SPECIAL REFERENCE TO ERNAKULAM DISTRICT.
- Source :
- CLEAR International Journal of Research in Commerce & Management; Apr2013, Vol. 4 Issue 4, p1-6, 6p
- Publication Year :
- 2013
-
Abstract
- Kerala Medical tourism Industry worth Rs.1600 crs in 2012 and is touching 150,000 visitors..The perfect blend of ayurveda, sun, sand and service uptagged the destination and gained brand loyalty as "God's own country". The fourteen districts of Kerala has its own unique selling propositions as a destination. Ernakulam district hosts the highest number of international and domestic tourists arrival in Kerala state. In 2010, Ernakulam attracted 277675 international arrivals and 1987743 domestic tourists. The paper anlyse the potential of Kerala ayurveda tourism reference from Ernakulam District. [ABSTRACT FROM AUTHOR]
- Subjects :
- TOURISM
AYURVEDIC medicine
TOURISTS
TOURIST attractions
Subjects
Details
- Language :
- English
- ISSN :
- 22494561
- Volume :
- 4
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- CLEAR International Journal of Research in Commerce & Management
- Publication Type :
- Academic Journal
- Accession number :
- 119728687