CONSUMER PERCEPTION ON ORGANIZED AND UN-ORGANIZED RETAIL OUTLETS: A STUDY IN COIMBATORE.

Retailing consists of the activities involved in selling directly to the ultimate consumer for personal, non-business use. At present, organized and unorganized retail stores act as an important part of every human life. It helps the people to purchase all the items in one place. The consumer cannot act as same at the time of purchasing goods. Some consumer act as the prospective buyer to choose the right brand based on his/her needs. Some consumer are not with awareness to purchase quality product at reasonable price. In the competitive market, consumers should be prepared to purchase goods. [ABSTRACT FROM AUTHOR]