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Who really spends the most at outlets?

Source :
International Outlet Journal; Winter2016, Vol. 12 Issue 1, p10-11, 2p
Publication Year :
2016

Abstract

The article discusses the difference in spending between tourists and local shoppers who patronize European outlet centers. Topics include analysis from retail industry executives like Colin Brooks who explains the trend of tourists towards impulse purchasing and the loyalty of local shoppers, Ken Gunn and the significant contribution of tourists to European outlet performances, and Brendon O'Reilly and the consumers from emerging markets of Central and Eastern Europe.

Details

Language :
English
Volume :
12
Issue :
1
Database :
Complementary Index
Journal :
International Outlet Journal
Publication Type :
Periodical
Accession number :
119563343