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Communication in the Global Conflict.

Authors :
Kecskemeti, Paul
Source :
Public Opinion Quarterly; Spring56, Vol. 20 Issue 1, p299-308, 10p
Publication Year :
1956

Abstract

After 15 years of hot and cold war it would not have been surprising if the burden of research reported in a volume on political communication dealt with sykewar and Communism. While the actual balance is much more rounded, the articles falling in this important field show a sophistication of analysis and methodology reflecting the constant concern with it for so long. In this section the extent to which the behavior of victims to intense Communist pressure is conditioned by their awareness of an imaginary supporting audience far away has been stressed. The distinctive character of uniform and controlled, (rather than multi-sided and uncontrolled) communication has been described. The operating principles of Soviet foreign mass propaganda and some of its strengths and weaknesses have been looked at. A very different code of Communist propaganda has also been presented, that was used on captive victims. The section also looks at the ways in which one can predict from wartime and similar propaganda, what the enemy intends to do, working from knowledge of his code of propaganda strategy.

Details

Language :
English
ISSN :
0033362X
Volume :
20
Issue :
1
Database :
Complementary Index
Journal :
Public Opinion Quarterly
Publication Type :
Academic Journal
Accession number :
11939269
Full Text :
https://doi.org/10.1086/266618