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RELACIONAMENTOS AFETIVOS COM AS MARCAS: ESTUDO DAS CONSEQUÊNCIAS DO AMOR PELA MARCA DOS FESTIVAIS DE VERÃO.
- Source :
- REMark: Revista Brasileira de Marketing; jul-set2016, Vol. 15 Issue 3, p432-444, 13p
- Publication Year :
- 2016
Details
- Language :
- Portuguese
- ISSN :
- 21775184
- Volume :
- 15
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- REMark: Revista Brasileira de Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 118950298
- Full Text :
- https://doi.org/10.5585/remark.v15i3.3168