Creating value with Big Data analytics : making smarter marketing decisions.

Subjects

Subjects :

DATA analysis
MARKETING research
NONFICTION

Details

Language :

English

ISSN :

14707853

Volume :

58

Issue :

5

Database :

Complementary Index

Journal :

International Journal of Market Research

Publication Type :

Review

Accession number :

118494284

Full Text :

https://doi.org/10.2501/IJMR-2016-045