Letter form Research: an academic orphan.

This paper looks into the history of letterform research and discusses why the discipline has yet to make the big break within design research. By highlighting two of the most popular focus areas (letter distinctiveness and the role of serifs) and by discussing various forms of methodological shortcomings, the paper suggests that future research into letterforms should (1) draw on results from the field of reading research (2) be based on test material informed by design knowledge and (3) move away from the former tendency of looking for universal answers. [ABSTRACT FROM AUTHOR]