Social marketing: the state of play and brokering the way forward.

The article reports on the concept of social marketing and the idea of using social marketing for social change and social good. Topics discussed including social change, social policies, integrated marketing, and theory of social marketing in various governmental or non-governmental industries. Role of stakeholders, business enterprises, and health programmes in the development of social marketing is also discussed. However, there is also criticism of social marketing for too much stretched defined marketing.