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Shifts in China's eCommerce Beauty Market.
- Source :
- Beauty Packaging; Sep2016, Vol. 21 Issue 6, p83-85, 3p
- Publication Year :
- 2016
-
Abstract
- The article discusses the status of the online beauty market in China. Topics discussed include Chinese consumers' increasing preference for imported brands, the role of social media on the success of beauty brands, and global brands that are expanding in China including Estée Lauder Cos. Inc., L'Oréal SA and Innisfree Corp.
- Subjects :
- COSMETICS industry
ELECTRONIC commerce
CONSUMER attitudes
SOCIAL media in business
Subjects
Details
- Language :
- English
- ISSN :
- 19318308
- Volume :
- 21
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Beauty Packaging
- Publication Type :
- Periodical
- Accession number :
- 117739015