Sociaalpsychologische methodes als nieuwe meettechnieken in taalattitudeonderzoek? Het voorbeeld van de Implicit Association Test.

Since the 1960s, language attitude research has known little methodological innovation. In social psychology, by contrast, a number of new implicit attitude measures have recently been developed. We suggest to take inspiration from social psychology to bring new methods to linguistic attitude research. In this paper, we give a succinct introduction to quantitative implicit attitude research in linguistics and social psychology. As an illustration of the new methods developed in the latter, we discuss the Implicit Association Test (Greenwald et al. 1998) and its potential for linguistic attitude research. [ABSTRACT FROM AUTHOR]