The Social Construction of Innovation.

Over the last two decades, a large body of organizational and strategy research has focused on the importance of a firm's ability to innovate. Using a behavioral strategy lens, our panel discussion will argue that to fully understand the innovation process, one must investigate the complex social context in which innovation develops. Through our exchange, we hope to understand innovation from a resource-based and social constructivist framework and extend the conversation to theoretically map how innovation embodies human and environmental factors. Some of the questions that will be addressed during the panel discussion to engender understanding, dialogue, and novel insights include: (1) How do environmental stimuli influence decision making in terms of innovation, (2) Are all innovations equally subjected to the influence of social forces, and (3) Where do our beliefs about the value and quality of innovation originate? [ABSTRACT FROM AUTHOR]