Using social media to defend against the trademark bully.

The article focuses on use of social media to prevent intellectual property infringement from trademark bullies. It mentions success of the tactic in some cases such as one wherein Chik­Fil­A Properties Inc. was sued for infringing the use of "Eat More Kale" for T-shirts by an artist. It suggests that first prevention step in such cases should be taken in a professional manner with legal arguments.