AN URBAN STRATEGY IN TIME OF CRISIS: MOBILITY MANAGEMENT AND LOW-COST PUBLIC SPACE DESIGN.

This research underlines the importance of mobility management tools and small-scale targeted interventions of public space upgrades in order to encourage conscious sustainable mobility behaviour. The paper reviews tools and tactics of soft transport policy measures, as well as of small-scale and low-cost public space design approaches and strategies in the USA and Europe to assess their characteristics and results. It will then focus on Thessaloniki (Greece) presenting 1) the main findings of a trip survey concerning the impact of the economic crisis on mobility behaviour and 2) the shift to low-cost street scale urban design projects which have emerged during the crisis. The paper states that quality public space and urban transport constitute conditions necessary to attain long-term change in mobility behaviour. While the importance of hard transport policy measures should not be underestimated, the strategy for achieving sustainable urban mobility and public space design adapted to the economic crisis-specific conditions is discussed. [ABSTRACT FROM AUTHOR]