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Opportunity or risk? How news organizations frame social media in their guidelines for journalists.
- Source :
- Communication Review; Apr-Jun2016, Vol. 19 Issue 2, p106-127, 22p
- Publication Year :
- 2016
-
Abstract
- Guided by regulatory focus theory and framing, the present study analyzes how U.S. and British mainstream news organizations (N = 12) frame the current social media environment in their social media guidelines. The results indicate that news organizations dominantly frame the new environment as a risk to guard against, warning of the possible harm to their reputations and journalism norms such as accuracy and objectivity (prevention-focused), rather than as an opportunity to actively take advantage of (promotion-focused). [ABSTRACT FROM PUBLISHER]
- Subjects :
- PRESS
TELEVISION broadcasting of news
RADIO news programs
SOCIAL media
COMMUNICATION
Subjects
Details
- Language :
- English
- ISSN :
- 10714421
- Volume :
- 19
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Communication Review
- Publication Type :
- Academic Journal
- Accession number :
- 116263963
- Full Text :
- https://doi.org/10.1080/10714421.2016.1161328