INDUSTRIAL DESIGN ELEMENTS IN MARKETING.

Industrial design represents an important 20^th century phenomenon, which contributed to the spectacular development of human society. There are a lot of domains in which the insertion of the industrial design methods and theories is extremely necessary, becoming common practice. Marketing uses industrial design elements in order to draw up advertisements for products, to develop logos or packaging with all its attached factors, to organise promotional sales with the view of penetrating a certain market or of appealing to a large number of consumers. [ABSTRACT FROM AUTHOR]